Mád, Hungary
Mád, Hungary
The location is Mád, the heart of the Tokaj-Hegyalja wine region, a UNESCO World Heritage site. This charming village is characterized by small houses with tiled roofs, narrow streets, and the distinct aroma of wine. Tiny cellar entrances are an organic part of the townscape, while beneath the streets lies an intricate network of ancient wine cellars. A defining element of the landscape is the series of terraced vineyard slopes, reinforced by distinctive stone retaining walls. The mass of the HOLDVÖLGY winery is embedded into the sloping hillside, allowing it to seamlessly integrate with the village scenery.
HOLDVÖLGY – Photo: György Palkó
The winery is located at the intersection of Mád’s historic urban fabric and the surrounding vineyards. Beneath the plot, over a span of more than 500 years, a 2-kilometer-long, multi-level labyrinth of cellars has taken shape. The entrances to this underground world emerge as charming cellar doorways scattered among the trees. A large, paved surface in the centre of the site bears traces of mass production from the socialist era. Yet, the area was originally a lush, tree-lined public space. The new winery was positioned within the sloping terrain, housed in a simple rectangular building connected to the labyrinthine cellar network. On the site, only the entrance façade is visible, subtly connecting to the existing stone retaining walls present on the plot.
HOLDVÖLGY – Photo: Tamás Bujnovszky
Emphasizing the contrast between past and present, the winery’s bright, and minimalist interiors stand in stark opposition to the dark, volcanic stone cellars carved deep into the hillside. Natural skylights and large illuminated ceiling panels enhance the museum-like ambiance.
The winemaking process employs state-of-the-art technology, utilizing a gravity-fed system to ensure the highest quality production. The mysterious cellar labyrinth, the gleaming modern interior spaces, and the picturesque, tree-lined hillside dotted with centuries-old cellar entrances make this winery a unique destination – one that appeals not only to wine enthusiasts but to all visitors seeking an extraordinary experience.
Projekt információ
Project Name
HOLDVÖLGY
Location
Mád, Magyarország
Dimensions
1 220 m2
Completion
2013
Client
Moonvalleywines
General Design
BORD Architectural Studio
Head Architect
Péter Bordás
Architect Team
Róbert Benke, Lívia Haraszti, Ildikó Pém, Zsuzsanna Szeif
Photograghs
György Palkó, Tamás Bujnovszky